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We make atoms.

Everything that moves starts with a joint. Engineers call them actuators. We call them atoms of motion, and we make them in Detroit.

Building blocks of robotics.

The same kinds of joints build an arm, a four-legged robot, a small sidekick, a humanoid and an industrial robot. A humanoid alone uses 20 to 40 of them.1 When parts like these become standard, whole industries grow from them.

Fig. 2. Five robots from one kit of joints, 7 to 38 actuators each.

Detroit has done this before.

Early cars were built by hand, and no two suppliers’ bolts matched.2 In 1905, Henry Ford helped lead engineers in setting shared standards for car parts.3 With standard parts and a moving assembly line, the Model T fell from $850 in 1909 to $260 in 1924, and families could own a car.4

Then computers did it.

In 1981, IBM built its PC from parts anyone could buy and published how they connect.5 Within a year, dozens of companies were making parts for it, and the computer moved from institutions into everyday life.

And all of life…

Atoms are identical, they join by fixed rules, and a few kinds make almost everything, including more than 95% of the human body.6 Cars, computers and life itself are built from parts that follow these rules.

… But robots have been built one at a time.

Joints make up 40 to 60% of a humanoid robot’s parts cost. Until now, most robot makers had to design their own, because no one sold the joints they needed.1

Now, robot software can learn to control bodies it has never seen.7 With software like that, one standard joint can serve a hospital, a warehouse and a factory, and robot makers can buy the best parts instead of making every one. Some of the world’s largest car-parts suppliers are already moving into robot joints.1

Fig. 6. Each robot built with joints of its own, one at a time.

America needs its own atoms.

Nearly all mid-range joints are made overseas, and most of the magnets inside them are processed overseas too.1 New mobile robots sold in America must now be built mostly from American parts,8 and we can make them.

Our mission is preventing deceleration in robotics, domestic and global, by building its motion infrastructure in America. We do it by bringing the work of masters of craft back to American manufacturing.

Fig. 7. HD 01, the Honeydrive actuator.

From one joint to millions of units of motion…

Forecasts call for about 6.5 million humanoid robots a year by 2035,9 and factories already add more than half a million industrial robots every year.10 One carmaker plans to put humanoids to work in its American factories starting in 2028.1 Every one of those machines should earn its place by taking the weight, the danger and the drudgery off the people who work beside them.

  • Packing orders for a small shop
  • Walking inspection rounds at a power plant
  • Carrying parts down a factory aisle
  • Helping a nurse move a patient
  • Taking the strain off a worker’s back
  • Restocking shelves overnight
  • Building cars and batteries
  • Making a kid curious about how things move

Across American jobs, lifting, carrying and repetitive strain cause about a third of the injuries that keep people off work or on light duty.11 Machines that carry that load let people spend their strength on the parts of the job that matter most.

Fig. 8. A day in the life of one joint.

… where motion becomes infrastructure.

In 1914, an assembly-line worker could buy a Model T with four months of pay.4 Roads and power lines lifted whole countries because everyone could rely on them. Standard joints made in America can do the same for machines that move. That means safer work, more care, more made close to home, and prosperity that is shared.

Fig. 9. Motion as infrastructure, lit from Detroit outward.

Our goal is for every robot in the world to run on Honeydrive.

We start with one atom, the HD 01.

Fig. 10. HD 01. Designed and built in Detroit.

Sources

  1. McKinsey & Company, “Turning humanoid supply chain constraints into billion-dollar wins,” Kelkar et al., April 17, 2026. mckinsey.com
  2. Simanaitis Says, “Cadillac’s Dewar Trophy,” December 9, 2015. simanaitissays.com
  3. SAE International, “About SAE International.” sae.org
  4. Detroit Historical Society, Encyclopedia of Detroit, “Model T.” detroithistorical.org
  5. IBM, “The IBM PC,” IBM History. ibm.com
  6. OpenStax, Anatomy and Physiology 2e, section 2.1, “Elements and Atoms: The Building Blocks of Matter,” Figure 2.2. openstax.org
  7. Ai, Dai, Bohlinger et al., “Towards Embodiment Scaling Laws in Robot Locomotion,” CoRL 2025. arxiv.org
  8. FCC, “FCC Adds Foreign-Produced Power Inverters and Robots to Covered List,” July 2026. fcc.gov
  9. Goldman Sachs humanoid forecast, as reported by humanoid.guide, September 2026. humanoid.guide
  10. International Federation of Robotics, World Robotics 2025 press release, September 25, 2025. ifr.org
  11. National Safety Council, Injury Facts, “Top Work-Related Injury Causes,” using BLS data for 2023–2024. injuryfacts.nsc.org